Bekki Barnes

Marketing Executive / Aurora

With 5 years’ experience in marketing, Bekki has knowledge in both B2B and B2C marketing. Bekki has worked with a wide range of brands, including local and national organisations.

Posts by Bekki Barnes:

IDC Forecasts Improved Growth for Global AI Market

Worldwide revenues for the artificial intelligence (AI) market, including software, hardware, and services, is estimated to grow 16.4% year over year in 2021 to $327.5 billion, according to the International Data Corporation (IDC) Worldwide Semiannual Artificial Intelligence Tracker.

What is Happening in Your Back Office?

Consumers may not realise this, but many of the most important tasks required to provide a great customer experience (such as processing claims, solving disputes, or issuing refunds) are completed by people – specifically, by a team of associates in the back office.

Launching A Start-Up: 5 Tips To Success

Launching a start-up is a challenging, but potentially highly rewarding, endeavour. If you want to ensure success in your start-up, then there are a few ways that you can give yourself the best beginning.