Amazon’s new technology allows customers to pay by waving

Amazon, AI, Amazon’s new technology allows customers to pay by waving

Amazon is developing a payment system which works by simply waving your hand, eliminating the need for cash, a smartphone or a credit card when shopping

The system, called Orville, uses computer vision to detect movement. The biometric data of a customer would be linked to their credit or debit card, which is then recognised by a camera with an accuracy of 1/10000th of one per cent.

Their state of the art cameras use biometrics, such as the shape and size of the user’s hands, to determine their identity. The payment is then made using a simple gesture. 

The trillion-dollar company have already begun testing this new payment method by installing it in vending machines at their New York office, as they gear up to launch in Whole Foods stores across America this year. 

They aim to completely eliminate the need for checkouts, queues and human staff.


Amazon Go store

The online retailer is no stranger to innovative retail experiences, having opened tech-enabled Amazon Go stores in seventeen locations across Seattle, Chicago, San Francisco and New York. 

In these stores, the customer enters through a turnstile using a unique QR code on their Amazon Go app. The app will then charge the user for the goods they leave the store with. An array of sensors and cameras keep track of the items a customer puts in their basket, also monitoring stock inventory and purchasing habits.

Introducing the hand gesture payments to their existing Go stores would eliminate the need for a customer to bring any form of payment or device with them.

Amazon, AI, Amazon’s new technology allows customers to pay by waving

Ben Ashman

Ben is a multimedia journalist with a keen passion for technology, literature and art. When he isn't writing you can find him wandering around London's museums and galleries.

Personalization is the beating heart of successful hybrid cloud

Amber Donovan-Stevens • 27th November 2021

In the post-millennial era of real world cloud deployment, the modern digitally distributed nature of businesses requires a range of infrastructure options to allow each customer to leverage a mix of cloud technologies to best suit their unique needs while optimizing the associated costs. How can we enable this kind of flexibility in the face...

The Best Ten Rated Cloud Security Management Options For Business

Erin Laurenson • 24th November 2021

Cloud Security programs that can carry out safety procedures and address or flag potential high-risk elements are now critical, allowing businesses to function normally without fearing a potential breach. To help you find the best Cloud management and security system for your business, we’ve done the research and found the top systems presently available on...

How the cloud can drive organizational sustainability goals

Amber Donovan-Stevens • 24th October 2021

Mark Hughes, RVP of UK & Ireland, Epicor, explores cloud computing’s implications for organisational sustainability practices and introduces the key findings of Epicor’s survey of technology decision-makers in the US and the UK.xplains how cloud technology can spearhead an organizations sustainability initiatives.