Telefónica and TikTok enter into partnership

An image of TikTok, Leadership, Telefónica and TikTok enter into partnership

The agreement will allow Telefónica markets in Europe and Latin America to develop local co-marketing and strategic partnerships activities.

Telefónica, one of the world’s largest providers of telecommunications services, has announced that it has entered into a partnership with TikTok, the leading destination for short-form mobile video. The partnership will create innovative new ways for the TikTok community to enjoy their favourite TikTok videos across Telefónica services. The partnership will include a series of local activations in Telefónica’s key markets across Europe and Latin America focusing on three key areas: marketing campaigns; service distribution and technological efficiencies; and the development of new services and revenue opportunities. 

Today, the two companies are announcing the launch of TikTok Extra on the Movistar+ Living Apps, integrated into Telefónica’s TV platform in Spain. The partnership will offer a new digital experience to Movistar Fusion customers in more than one million homes in Spain.

The Living Apps are TV apps specifically developed for a differential home-viewing experience. TikTok Extra is available in the Living Apps section of the Movistar+ main menu and brings the most relevant TikTok content to Movistar customer’s living room. Homes that are also equipped with the Movistar Home smart device or the Movistar+ Voice Remote Control will have the extra advantage of interacting with the application through voice controls from Aura, Movistar’s AI powered virtual assistant.

“The partnership with TikTok will allow both companies to combine marketing assets to develop incredible opportunities to offer to the customers”, stated Fabio Bruggioni, Global Consumer Director in Telefónica, who recalled that “It’s a great opportunity to reach Millenials and Generation Z by offering them a great service ensuring the best experience in their devices. Thanks to this new partnership, Telefónica customers will be able to share their passion, creativity and milestones in their lives through TikTok, and engage with the content on the platform with greater ease and convenience than ever before”.

“We’re excited to build on our longstanding relationship with Telefónica across Europe and Latin America to bring this unique and differentiated experience to the TikTok community. TikTok Extra on Spain’s Movistar+ Living App platform is specifically created for a home-viewing experience, so people can be entertained, together” said Isaac Bess, Global Head of Distribution Partnerships, TikTok.


Telefónica’s operating businesses and TikTok have already begun to work together in different markets. For instance, O2UK, Telefónica successfully launched the #02Bubldance campaign in the UK with more than 2.6 billion views. In Brazil, Vivo is also promoting special packages to their customers while launching several hashtag challenges to generate engagement.The two companies are exploring new initiatives in different Telefónica markets to further expand this strategic collaboration.

For more news from Top Business Tech, don’t forget to subscribe to our daily bulletin!

Follow us on LinkedIn and Twitter

An image of TikTok, Leadership, Telefónica and TikTok enter into partnership

Amber Donovan-Stevens

Amber is a Content Editor at Top Business Tech

What will gaming look like when it goes into the...

James Ponter • 08th July 2022

One of the biggest hurdles in cloud gaming is the reluctance of ‘gamers’ to adopt the system, but developers and tech giants aren’t slowing down their move to the cloud. So, what is cloud gaming? How can we expect the landscape to look in a few years? And most importantly, what are the limitations? By...

The cost of living crisis.

TBT Newsroom • 29th June 2022

What Communication Service Providers can do to help their customers cope with the cost-of-living crisis. We’re all familiar with the rip roaring marketing slogans of our U.K. Communication Service Providers – ‘together we can’, ‘The future is bright’, ‘It’s all about you’…but sadly, these no longer appear to ring true for the millions of consumers...

Thriving In The 5G Era.

TBT Newsroom • 26th June 2022

As consumer demand rises, and network availability expands, 5G is becoming more viable for widespread use — by 2027 it’s expected to cover 75 per cent of the world’s population. However, it’s still no secret that 5G uptake is dawdling and many enterprises still aren’t enjoying its benefits.

Why Low-Latency Is So Important.

TBT Newsroom • 23rd June 2022

Consumer interest in 5G technology has been fueled by the arrival of glamorous, speedy handsets such as Apple’s iPhone 12, with 5G networks now rolled out to many towns and cities across the country.