Cybersecurity start-up raises £120,000 pre-seed funding from Antler enrico

Cybersecurity deception technology start-up raised £120,000 pre-seed funding from Antler, a global early-stage VC.

With these funds, intends to further develop and bring to market its SaaS platform, having already agreed 9 proof of concept with global organisations across the US, UK and Italy. is tackling a long-standing problem in cybersecurity. Organisations are frequently left unaware of successful cyber-attacks when the attacker evades an organisation’s security controls. This leads to extended incidents (276 days average duration) and higher financial impacts ($4m cost per incident).

“If you think about physical crime, if you lose your phone, or someone steals your car, there’s a sign that something has been taken; the gap in your pocket or driveway. In digital crimes, if you don’t stop them taking your data there’s no sign it has been taken, and without any sort of alarm, how would you even know there’s been an attack.”, CTO & Co-Founder Matt Holland said. is helping businesses identifying previously undetected data leakage incidents, significantly reducing incident cost. They’re doing so by seeding trackable data records into customers database, and then monitor for any evidence of the data having been stolen, similar to the concept of a GPS tracker for cars. This data should neither get any legitimate traffic nor be found elsewhere in the internet, dark web or deep web.

As a result, security teams gain visibility of previously unseen leaks, receive accurate alerts that contain actionable details on source and time of the leak, or get much needed assurance that their security programmes are running effectively.

“In cybersecurity, it’s not if, but when. We accept and operate on the basis that an incident will happen to us, and we must be prepared. And so, if we accept an incident will happen in the future, and we accept that monitoring is only good at telling you what it ‘has’ found, then we must equally accept that it’s every bit as likely that you’ve had an incident in the past and you don’t know about it yet. Potentially, several incidents.” Continued Holland, a 25-year cybersecurity veteran who held senior leadership positions at Unilever, John Lewis and Education First.

The founders met last year after an airline exposed millions of customer records, including CEO & Co-Founder Enrico Faccioli’s, in one of the largest data breaches in history.

“That was a wake-up call. After spending years in the data industry buying and selling data, I realised how data protection is key, and decided I wanted to do something about it. Organisations are spending $120bn collectively on cybersecurity this year alone, and yet, we still see the frequency and scale of attacks rising, and the financial and operational impact of these incidents increasing.” Faccioli said.

The couple joined together Antler start-up generator programme in October 2020 and recently received funding.

Quizzed about the future of, Faccioli continued: “Seeding data such as customer emails or telephone numbers in a CRM solution is a typical use case, but the same approach can be applied to endless data types including staff identities, IP files, biometric data and databases passed onto third parties. Pretty much any data asset that can be subject to leakage would be a good candidate for this sort of solution. We want to become the go-to-platform for data-seeding”.

Bekki Barnes

With 5 years’ experience in marketing, Bekki has knowledge in both B2B and B2C marketing. Bekki has worked with a wide range of brands, including local and national organisations.

Ab Initio partners with BT Group to deliver big data

Luke Conrad • 24th October 2022

AI is becoming an increasingly important element of the digital transformation of many businesses. As well as introducing new opportunities, it also poses a number of challenges for IT teams and the data teams supporting them. Ab Initio has announced a partnership with BT Group to implement its big data management solutions on BT’s internal...

WAICF – Dive into AI visiting one of the most...

Delia Salinas • 10th March 2022

Every year Cannes held an international technological event called World Artificial Intelligence Cannes Festival, better known by its acronym WAICF. One of the most luxurious cities around the world, located on the French Riviera and host of the annual Cannes Film Festival, Midem, and Cannes Lions International Festival of Creativity. 

Bouncing back from a natural disaster with resilience

Amber Donovan-Stevens • 16th December 2021

In the last decade, we’ve seen some of the most extreme weather events since records began, all driven by our human impact on the plant. Businesses are rapidly trying to implement new green policies to do their part, but climate change has also forced businesses to adapt and redefine their disaster recovery approach. Curtis Preston,...