Tag Archives: Marketing

Marketing in the Metaverse

With the metaverse, it becomes possible for consumers to visit their favourite retailer, get real-time inspiration depending on their requirement (be it an upcoming wedding, a holiday), and make a purchase after virtually trying on a new look. The same goes for people using the metaverse at home to view products in 3D and true to scale in their home. The result is a new opportunity to create an exciting, hassle-free virtual shopping trip that transcends physical boundaries.

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Marketing in the Metaverse

With the metaverse, it becomes possible for consumers to visit their favourite retailer, get real-time inspiration depending on their requirement (be it an upcoming wedding, a holiday), and make a purchase after virtually trying on a new look. The same goes for people using the metaverse at home to view products in 3D and true to scale in their home. The result is a new opportunity to create an exciting, hassle-free virtual shopping trip that transcends physical boundaries.

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Travel industry, ‘check-in’ on cart abandonment

People are not loyal to travel brands now – they can’t afford to be. With the right deal and customer experience, there is an opportunity to capture the huge number of customers who will be shopping for their summer deals this month and beyond.

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Using data analytics effectively in marketing

If data isn’t analysed in the right way, it’s impossible to understand your customers. Which means if you can’t understand them, you can’t reach them. So, if data is good, more data must be better, right? Not necessarily.

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