Why Android Device Management Remains an Excellent Investment

Like the rest of the tech sector, telcos are also suffering from higher operating costs and lower margins. Keeping their customers happy means the continued provision of bundled services and devices, which means providing improved content and better android device management services.

Improving Customer Engagement with Improved Services

Lost among the chaos from rising inflation is that internet connectivity continues to improve worldwide. Today’s improved internet connectivity speeds present a great opportunity for telecom companies to offer expanded services. Improved infrastructure means more even users can now enjoy popular but data-intensive activities. This includes setting up smart home systems, enjoying streaming services, connecting to the metaverse, and playing online games. These activities helped push users to consume more bandwidth. In return, networks were happy to supply additional services for nominal fees. 

Android TV Smart Devices Add Functionality to the Telco Experience


Customers will need certain devices to appreciate these online activities fully. Bundling devices with subscription services helped telcos market their newer and expanded services much easier. 

Free or discounted smartphones, smart TVs, and set-top-boxes can greatly improve the customer experience. These devices helped consumers stay online longer, and the bundles often tied customers to longer contracts, which most happily agreed to. Even at a time when companies are cutting costs and deploying leaner programs, providing telco customers with bundles encourages more engagement. That’s why bundling remains a worthwhile investment to this day—for both telcos and customers alike.

Google’s Android TV is among the hardest-working operating systems powering these bundled devices. Telcos favour Android TV because it offers a way to offer customised platforms to consumers. At the same time, Android TV can harness the power of the Android OS to provide smart TVs with Google features like voice-activated commands and access to an extensive app library. Plus, Android TV comes free—making it easy to see why Android TV has taken over the smart TV and set-top box universe. Google has announced that Android TV is now actively running on 150 million devices worldwide each month. 

Android TV Devices Require Android Device Management


Consequently, operators will also have to improve their android device management abilities to keep customers connected and happy. Smart TVs, STBs, sound bars, and other Android TV-powered devices will need regular updates to their operating systems. 

In addition, they’ll also need occasional fixes and rollbacks, as well as new app installations. More importantly, the android device management software helps monitor performance, collect data, and apply necessary security measures.

For telco system administrators, managing a fleet of a dozen or more smart devices is a walk in the park. Admins can afford to regularly visit each unit to perform updates and fixes and keep them working optimally. However, telco giants with thousands or millions of subscribers will need reliable android device management to navigate such large fleets. Implementing a 1:1 service ratio between technician and customer is simply impossible.

Implement Low-Level Android Device Management

There are no two ways about it: telcos must secure reliable android device management software to manage, maintain, and protect their smart device fleets. While smart TVs and STBs manufacturers will throw in free device managers for bulk-order customers, these programs often cannot deliver what telcos need. For one, these device managers run on outdated protocols such as TR-69. 

Using legacy platforms can make over-the-air updates longer and more complex than necessary. Instead of taking minutes or hours to complete updates for the entire fleet, they can take days or weeks. Rather than depending on archaic solutions, modern android device management software uses cloud network connectivity to perform OTA updates to the entire fleet at once. Since customers use the devices at different times, the thoughtful system administrator can schedule updates and fixes during downtime. 

Additionally, the IT team can perform low-level device management for single devices, specific batches, or the entire fleet. It doesn’t hurt to use secure cloud systems like Amazon Web Services to provide encrypted, redundant connectivity with reduced latency.

Assign Specific User Levels to Stakeholders

Of course, telco executives are eager to learn more about consumer habits when using Android TV devices. However, giving them blanket access to the device can spell disaster if they don’t know what they’re doing. Similarly, having administrators and IT teams poking over users’ data can violate several data privacy laws. This is why the android device management software managing these Android TV devices should mitigate access. 

Instead of blanket access, admins can assign different access levels to different stakeholders. End users can operate the devices but have restricted access to sensitive system settings. Admins and support teams can tweak settings without having access to user data. Marketing and management can gather insights from user data but nothing else. Finance officers can freely check user subscriptions and generate reports. This way, everyone’s jobs get done efficiently and securely without compromising customer privacy. 

Apply Subscription and Security-Related Services

Customers must have an active subscription to use their android TV devices. Having reliable android device management software allows finance teams to monitor the subscription status of each customer. They can also alert admins if certain customers have expired or near-expiring contracts. In return, admins can remotely shut down or disable devices with inactive subscriptions. This gives telcos the power to reclaim devices from delinquent accounts with inactive or unpaid subscriptions. 

Device retrieval may sometimes be met with resistance from belligerent customers. In such cases, admins can disable or freeze the units entirely, so data and devices remain inaccessible. For lost or missing units, admins can also utilise geolocation services to find the units and send law enforcement after them. 

Android Device Management Helps Improve ROI

Maximising the returns of every marketing program should be at the top of every telco’s priority list. If your company is under pressure to deliver great returns even at reduced expenditures, ensure that your bundling program stays successful and cost-efficient. Investing in the right android device management software can help your device run optimally, leading to a higher ROI. 

Nadav Avni

Nadav Avni is a Chief Marketing Officer at Radix Technologies.

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