Apple announcement: the new technology for 2022

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Apple unveiled their first product release event of 2022, we look into the technology that could help businesses improve their hardware and capabilities.

The Apple 2022 unveiling included presentations of the new product releases shown using highly advanced impressive digital presentation. The experts walked us through the array of new devices which included the new iPhone SE with 5G connectivity, the iPad Air’s latest evolution, and most impressively the Mac Studio release.

The entire performance centered on the subject of performance, highlighting Apple silicon, including the A15 Bionic Chip being part of the new iPhone SC and the M1 chip included in the new version of the iPad Air. The two announcements that stood out most were the M1 Ultra Chip creation and the new Mac studio desktop and display.

M1 Ultra

Source: Apple Pressroom

Part of the showcase during this event was the new M1 Ultra chip, this was presented as the next giant leap for Apple silicon and the Mac. This is explained to be a fusion of two M1 Max chips to create a new architectural system on a chip (SoC) with unprecedented levels of performance and capabilities.

It was stated that this M1 Ultra can be configured with up to 128GB of high-bandwidth, low-latency unified memory that can be accessed by the 20-core CPU, 64-core GPU, and 32-core Neural Engine. Aimed at increasing computer performance and render ability for developers compiling code, artists working in 3D environments, and video professionals.

Johny Srouji, Apple’s senior vice president of Hardware Technologies stated “With its powerful CPU, massive GPU, incredible Neural Engine, ProRes hardware acceleration, and a huge amount of unified memory, M1 Ultra completes the M1 family as the world’s most powerful and capable chip for a personal computer.”

Mac Studio

Source: Apple Pressroom

The biggest announcement for businesses was the release of the new Mac Studio. Aimed at developers and software engineers, the new model brags to be 3.4 times faster than previous iMac models and 90% faster CPU performance than the mac pro. This computer uses the power from the M1 Ultra chip to ensure users are able to work without processing speeds slowing them down.

Apple presents this as the first computer to deliver this level of performance, whilst also having an impressive amount of connectivity, and completely new capabilities when compared with previous models. The new compact design looks slightly unappealing design-wise but would succeed in reducing space taken on a desk by a larger computer that would perform at the same or lesser levels of this one’s capabilities.

Mac Studio is promoted by Apple as being able to render massive 3D environments and play back 18 streams of ProRes video. According to their in-house testing which was conducted in February 2022 using preproduction Mac Studio systems including the Apple M1 Ultra, 20-core CPU and 64-core GPU, and 128GB of RAM, and configured with 8TB SSD.

The accompanying Studio Display was designed to complement the Mac Studio system though could be paired with any Mac, Apple did seem to push that for the system to truly show its power you would need both of these items together.

The display features an expansive 27-inch 5K Retina display, a 12MP Ultra-Wide camera with Centre Stage, and a high-fidelity six-speaker sound system with spatial audio. This was obviously meant for those with a more creative-based workload to enhance a business studio’s capabilities. This comes as no surprise as Apple has always lined itself up with creative designers and artists to promote the use of its products.

Greg Joswiak, Apple’s senior vice president of Worldwide Marketing commented that “Mac Studio ushers in a new era for the desktop with unbelievable performance powered by M1 Max and M1 Ultra, an array of connectivity, and a compact design that puts everything users need within easy reach. And Studio Display — with its stunning 5K Retina screen, along with the best combination of camera and audio ever in a desktop display — is in a class of its own.”

This line-up of products is promoted as being available to customers to purchase on March 18th.

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Erin Laurenson

Multimedia Content Producer for TBTech

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