McAfee LiveSafe delivers consumer security to Samsung PC users

9th July 2021

McAfee will continue its partnership with Samsung but delivering consumer security to Samsung PC users with McAfee LiveSafe.

McAfee today announced an extension of its longstanding partnership with Samsung to protect consumers’ personal data against online threats. Since 2017, McAfee has provided cross-device security to Samsung PC users worldwide via consumer security by McAfee LiveSafe. With this extension, Samsung PC users will be protected by McAfee LiveSafe from the time they turn on their device.

“Consumers are more connected than ever, and McAfee is dedicated to protecting them online when they shop, bank, share and journey across the internet,” said Pedro Gutierrez, SVP Global Consumer Sales & Operations at McAfee. “Our partnership with Samsung continues our mission to give consumers peace of mind that their personal data, as well as that of their families and friends, won’t be jeopardised online.”

According to the McAfee Labs Threats Report: June 2021, the first quarter of 2021 saw the volume of new malware threats average 688 threats per minute, an increase of 40 threats per minute over Q4 2020. Consumers need always-on, simple to use integrated security to protect their devices – and their livelihoods – from increasing and evolving threats, and through the extension of this partnership, McAfee is providing that protection to Samsung users.

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McAfee LiveSafe is purpose-built to deliver personal protection from the latest threats and peace of mind to consumers. With McAfee LiveSafe, Samsung device owners will not only benefit from award-winning antivirus and device protection across their computers and smartphones but will also have parental controls, device optimisation tools, password and privacy protections, as well as other security features.

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“At Samsung, we are focused on connecting people – to their families, friends, workplaces and educators, and enriching their digital lives,” said Mincheol Lee, Corporate Vice President and Head of New Computing Business Group at Samsung Electronics. “We partner with McAfee because of the company’s leadership in personal protection for consumers and history of safeguarding people beyond the device.”

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Amber Donovan-Stevens

Amber is a Content Editor at Top Business Tech

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