The Latest On Tech News & Insights
Because MACH architecture is modular, retailers can not only select the best technology solutions on the market to create their eCommerce system, but also integrate them together without the need for a disruptive re-platforming project.
Jean-Denis Garo, Head of Product Marketing, Odigo shares how 3 out of 4 of European businesses have invested in AI for CX
Whilst NFTs promise to deliver new monetisation models for brands, artists and content creators, IP and copyright issues are becoming a real challenge and are in danger of negatively impacting the customer experience.
One of the issues is the overlaps that occur as NFTs continue to link more closely with real-time physical art and brands. After all, NFTs are just tokens that represent an asset and are completely separate from the physical asset itself. However, this grey area raises the question of who actually holds the rights to the asset. As of now, unless an external agreement is made between the buyer and artist, the copyright to an NFT still belongs to the artist. But, when sums are sometimes in the thousands, this is unacceptable for many customers.
James Frampton, Senior Vice President and General Manager EMEA for SugarCRM, explains why organisation leaders should let information silos fall for the sake of customer relationships.
Customer experience — the sum total of interactions that customers have with your business, good or bad — can make or break a small business
Mads Fosselius, CEO and Founder, Dixa reveals why strong customer engagement strategies are crucial for businesses to move forward in the post-pandemic ‘new world’.
Laurence Parkes, CEO, Rufus Leonard delves into differentiating with your digital experiences, highlighting that while you may believe your digital experiences are superior, your consumers are thinking otherwise.
There are many ways to collect and manage customer data efficiently; you just need to make sure that you understand how.
John Wilmot, CEO and founder at LeaseLoco shares three key ways the car purchasing experience for the consumer is changing for the better with the use of technology.
