“Unleashed”: Apple’s October 2021 event

Apple has announced that it will be holding a special event - titled “unleashed” -  on Monday 18th October at 10:00AM PT.
Apple has announced that it will be holding a special event – titled “unleashed” –  on Monday 18th October at 10:00AM PT.

Apple has announced that it will be hosting one of its product launch events on Monday 18th October at 10:00AM PT. This event follows hot on the heels of its September event, which launched the iPhone 13, Apple Watch Series 7 and the iPad Mini. 

The long-anticipated arrival of the M1X / M2 chip

The team at MacRumors believe that this event, titled “unleashed”, will launch the latest generation of MacBooks, as well as the latest silicon processor, predicted to be called the M1X, or the M2 chip, as well as the 14 and 16 inch MacBook Pro models, which Apple enthusiasts have been anticipating for years. It is expected that the design of this generation of MacBooks will closely resemble the 2016 design than anything in recent years. Customers may expect to see the return of MagSafe and HDMI and SD card ports. We may also expect to see the launch of the Mac mini with the M1X / M2 chip.

AirPods 3 

Speculators of Apple all believed that the newest generation of AirPods would be announced in last month’s event; however, many now believe that they will be launched alongside the MacBook. It’s been a few years since the AirPods 2 came out, so we are crossing fingers that the new AirPods are announced this year. There are rumors that the new AirPods 3 will be similar to the AirPods Pro. This means that they will most likely have shorter stems than their predecessors. This theory is echoed by Apple analyst Ming Chi Kuo, who said in June 2020 that he expects the next-gen ‌AirPods‌ to share their design elements with the AirPods Pro. Some predictions say the latest model will look like AirPods Pro without the ear tips; however, others have suggested the AirPods 3 will indeed feature flexible ear tips. We will have just to wait and see on this one.

Releases from Apple’s September 2021 event 

Apple’s “California Streaming” event delivered on anticipated products: the iPhone 13 and Apple Watch Series 7. It also announced the launch of the iPad Mini. Notably, there was no mention of third-generation AirPods as fans had speculated. We take a look at the releases:

iPhone 13 
Apple's “California Streaming” event delivered on anticipated products: the iPhone 13, Apple Watch Series 7. It also announced the launch of the iPad Mini.
Apple's “California Streaming” event delivered on anticipated products: the iPhone 13, Apple Watch Series 7. It also announced the launch of the iPad Mini.

Like last year’s generation of iPhones, the iPhone 13 will come in four variants: the iPhone 13, iPhone 13 Mini, iPhone 13 Pro and iPhone 13 Pro Max, in five colors. In addition, this generation will come with a smaller notch display. 

In addition, it will have an A15 chip, which Apple claims is “up to 50% faster than the leading competition.” It has also made notable upgrades to its cameras. The new 12MP primary camera with sensor-shift optical image stabilization and a bigger sensor can capture 47% more light than the iPhone 12. 

Another exciting new feature is Cinematic Mode in video, which has portrait mode features, but for film. Battery life has also been improved by 1.5 hours on the Mini, and 2.5 hours on the larger iPhone 13.

The iPhone 13 and iPhone 13 Mini retails from $799 and $699. The devices will also now start at 128GB of storage rather than 64GB.

The 13 Pro and Pro Max start at US$999 and $1,099, respectively. In addition, there is now a new 1TB storage option.

The Apple Watch Series 7
Apple's “California Streaming” event delivered on anticipated products: the iPhone 13, Apple Watch Series 7. It also announced the launch of the iPad Mini.

The Apple Watch Series 7 expects a notable redesign with a flat-edged finish that better resembles the slickness of the iPad and iPhone; the new lamination technique will bring the display forward more. 

The Apple Watch Series 7 starts at $399 and will be available “later this fall.”

READ MORE:

iPad Mini
Apple's “California Streaming” event delivered on anticipated products: the iPhone 13, Apple Watch Series 7. It also announced the launch of the iPad Mini.

The new 8.3-inch iPad Mini weighs in at just under 300g, and has P3 color gamut. It also has landscape stereo speakers, which is ideal for streaming media. The new iPad mini will also feature a USB-C port.

For more news from Top Business Tech, don’t forget to subscribe to our daily bulletin!

Follow us on LinkedIn and Twitter

An image of Apple, InnovativeTech, “Unleashed”: Apple’s October 2021 event

Amber Donovan-Stevens

Amber is a Content Editor at Top Business Tech

What will gaming look like when it goes into the...

James Ponter • 08th July 2022

One of the biggest hurdles in cloud gaming is the reluctance of ‘gamers’ to adopt the system, but developers and tech giants aren’t slowing down their move to the cloud. So, what is cloud gaming? How can we expect the landscape to look in a few years? And most importantly, what are the limitations? By...

The cost of living crisis.

TBT Newsroom • 29th June 2022

What Communication Service Providers can do to help their customers cope with the cost-of-living crisis. We’re all familiar with the rip roaring marketing slogans of our U.K. Communication Service Providers – ‘together we can’, ‘The future is bright’, ‘It’s all about you’…but sadly, these no longer appear to ring true for the millions of consumers...

Thriving In The 5G Era.

TBT Newsroom • 26th June 2022

As consumer demand rises, and network availability expands, 5G is becoming more viable for widespread use — by 2027 it’s expected to cover 75 per cent of the world’s population. However, it’s still no secret that 5G uptake is dawdling and many enterprises still aren’t enjoying its benefits.

Why Low-Latency Is So Important.

TBT Newsroom • 23rd June 2022

Consumer interest in 5G technology has been fueled by the arrival of glamorous, speedy handsets such as Apple’s iPhone 12, with 5G networks now rolled out to many towns and cities across the country.