Matt Lyon

Matt Lyon is Regional Vice President of Sales, EMEA at Movable Ink, where he oversees client growth and strategy. The world’s most innovative brands rely on Movable Ink, the leading content personalization provider, to accelerate their marketing performance. With over 8 years of experience in Digital Marketing, prior to Movable Ink, Matt Lyon worked for eCommerce hub Qubit, managing Business Development, after working client-side for tech companies like PayPoint, Skrill, and Orange Business Services.

Posts by Matt Lyon:

Going Beyond Segmentation.

Marketers are often very good at setting up segmented audiences, however, true personalization goes far beyond that. It calls for thinking bigger than simply dividing audiences into buckets based on demographics or spending habits.

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