The Government is aware of the need for fit-for-purpose broadband and that it should be accessible to all. Policies such as the Universal Service Obligation (USO) have been put in place in an attempt to ensure good digital connectivity across the UK. The idea behind the creation of the USO was for it to be a digital safety net, allowing those UK citizens not currently receiving the national minimum standard of broadband running at 10Mbps via their landlines to demand a service delivering at least that basic level of performance. Sadly, it is simply failing to achieve its goal, with three major issues preventing it from delivering on its objectives, namely, public awareness, timescales and cost.