Dan Hartveld CTO at Red Ant

Dan Hartveld is an experienced mobile technology expert, software developer and engineering manager. As the Chief Technology Officer at Red Ant, he has led the development of cutting-edge enterprise technology for leading retail brands and has also led technology development within the financial and pharmaceutical sectors.

Posts by Dan Hartveld CTO at Red Ant:

How retailers can embrace AI to build loyalty

A key retail tech approach for 2023 is clienteling, which uses AI to offer customers the best of both worlds – the human touch coupled with the most personalised digital experiences. It means the establishment of long-term relationships with shoppers by using customer data that provides real-time insight into their preferences, behaviours, and purchases. This strengthens the bond between retailer and shopper, enhances the customer experience, and encourages them to return to the store.