Sofía Rodriguez-Sahagún - Head Of Retail Digital Banking At BBVA - Radical Customer-Centricity

Sofía Rodriguez-Sahagún – Head of Retail Digital Banking at BBVA – Radical Customer-Centricity

BBVA’s mobile app was named best banking app by Forrester for 3 years in a row.

In this episode of Leadership Deep Dive, Hendrik Deckers talks to the two leaders who transformed the organisation culture so they could transform the customer experience in a radically human-centric and Agile way: Sofía Rodriguez-Sahagún, Head of Retail Digital Banking at BBVA and Rafael Lopez Gracia, Head of IT at BBVA Transformation Factory.

You may also like


Page 1 of 6

“Stay Cyber Safe” reaches #1 on Amazon

Luke Conrad • 20th June 2021

ProtectedBy.AI, a world leader in artificial-intelligence-driven solutions, has released Stay Cyber Safe: What Every CEO Should Know About Cybersecurity. The book is authored by leading cybersecurity experts, JT Kostman, Ph.D., and Brian Gallagher, the co-founders of ProtectedBy.AI.