Sofía Rodriguez-Sahagún – Head of Retail Digital Banking at BBVA – Radical Customer-Centricity

BBVA’s mobile app was named best banking app by Forrester for 3 years in a row.

In this episode of Leadership Deep Dive, Hendrik Deckers talks to the two leaders who transformed the organisation culture so they could transform the customer experience in a radically human-centric and Agile way: Sofía Rodriguez-Sahagún, Head of Retail Digital Banking at BBVA and Rafael Lopez Gracia, Head of IT at BBVA Transformation Factory.

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