Facebook is creating a virtual world

At the Oculus Connect 6 event this September, Facebook and Oculus unveiled Horizon, a new virtual reality world which allows users to immerse themselves in a digital environment

Many of us already exist in a virtual space but we might not know it. Avatars of ourselves increasingly occupy digital worlds as we spend inordinate amounts of time online.

Take, for example, the likes of Instagram and Facebook – digital spheres inhabited by millions of artificially rendered people which are essentially us.

But what if we go beyond reality to a virtual space with total immersion? Not just our name, our photo or our personal information, but our bodies could also be rendered in 3D, and the world around us could be fully interactive. We can move around it as if it were our own reality, communicating with people and connecting with the environment. Maybe we could even fly.

Well, Facebook believes they have the solution.

Welcome to Horizon / Credit: Oculus


The new social VR world

Horizon, an “ever-expanding” virtual reality world for Oculus Quest and Rift, was announced at the Oculus Connect 6 (OC6) event this month. Marketed as a place to hang out with friends, play games and learn new skills, Facebook and Oculus say that “human curiosity and connection are central” to the experiences within Horizon, and virtual reality technology enables those experiences.

“Before stepping into Horizon for the first time, people will design their own avatars from an array of style and body options to ensure everyone can fully express their individuality,” they announced in a blog post. “From there, magic-like portals—called telepods—will transport people from public spaces to new worlds filled with adventure and exploration.”

The world is forever evolving. Inhabitants of Horizon will be able to contribute to the universe, building new towns and spaces for others to enjoy.


Horizon isn’t the first attempt at creating an expansive and immersive social world. Singularity 6 has recently secured funding for their own world. Their message is also one of inclusivity, acceptance and community, inspired by massively multiplayer online role-playing games (MMORPG) like World of Warcraft and Ultima Online.

In a blog, Andrew Chen, one of Singularity 6’s board members, said: “Interactive entertainment has become more mainstream and approachable than ever before, as technology use is no longer for fringe or techy groups – this new generation of ‘gamers’ is becoming more inclusive of everyone – as immersive, digital experiences will become as accessible and commonplace as the social forums we know and love today.”

How will Facebook tackle safety in VR?

Facebook’s involvement is sure to raise eyebrows. Their less-than-stellar reputation for safety and security will no doubt factor into Horizon’s reputation. Given its track record – an almost unbroken string of controversies since Facebook’s formation – the spotlight will be on them.

To allay fears they have announced virtual staff, controlled by humans, who roam the world ready to assist those in need. They said: “Horizon will ensure a welcoming environment through new safety tools and human guides—Horizon Locals—to answer questions and provide assistance, if needed.”

Facebook and Oculus both stress the importance of inclusion, diversity and safety for Horizon’s citizens. They said: “It’s important that we all work to create a place where everyone feels safe and welcome.

They’ve included three functions to help users establish their own rules regarding interaction with others, enabling them to play with confidence. There is the option to enter a personal space for a time by pressing the “shield” button and players can easily mute, block, or report another player. There is also an option to set boundaries, which are perimeters around the user’s avatar to keep others at arm’s reach.

The future of virtual worlds

Virtual reality holds great promise. In its early stages, we’re seeing immersive worlds rise up from the ground ready to be populated. The only thing standing in the way of wide-scale adoption is the ownership of devices like Oculus Quest and Oculus Rift which are required to log in to games, or rather worlds, like Horizon.

We could one day plug into a fully-realised virtual world, inhabiting it as we do the real world. Sensors could allow us to smell and feel the environment, and maybe even taste it.

VR worlds could potentially return us to tight-knit communities of old; something which feels increasingly lost in an age of mass communication.

Horizon could theoretically allow us to tear down walls of division, break free from isolation and come together again in a digital utopia. Theoretically.

Luke Conrad

Technology & Marketing Enthusiast

Birmingham Unveils the UK’s Best Emerging HealthTech Advances

Kosta Mavroulakis • 03rd April 2025

The National HealthTech Series hosted its latest event in Birmingham this month, showcasing innovative startups driving advanced health technology, including AI-assisted diagnostics, wearable devices and revolutionary educational tools for healthcare professionals. Health stakeholders drawn from the NHS, universities, industry and front-line patient care met with new and emerging businesses to define the future trajectory of...

Why DEIB is Imperative to Tech’s Future

Hadas Almog from AppsFlyer • 17th March 2025

We’ve been seeing Diversity, Equity, Inclusion, and Belonging (DEIB) initiatives being cut time and time again throughout the tech industry. DEIB dedicated roles have been eliminated, employee resource groups have lost funding, and initiatives once considered crucial have been deprioritised in favour of “more immediate business needs.” The justification for these cuts is often the...

The need to eradicate platform dependence

Sue Azari • 10th March 2025

The advertising industry is undergoing a seismic shift. Connected TV (CTV), Retail Media Networks (RMNs), and omnichannel strategies are rapidly redefining how brands engage with consumers. As digital privacy regulations evolve and platform dynamics shift, advertisers must recognise a fundamental truth. You cannot build a sustainable business on borrowed ground. The recent uncertainty surrounding TikTok...

The need to clean data for effective insight

David Sheldrake • 05th March 2025

There is more data today than ever before. In fact, the total amount of data created, captured, copied, and consumed globally has now reached an incredible 149 zettabytes. The growth of the big mountain is not expected to slow down, either, with it expected to reach almost 400 zettabytes within the next three years. Whilst...

What can be done to democratize VDI?

Dennis Damen • 05th March 2025

Virtual Desktop Infrastructure (VDI) offers businesses enhanced security, scalability, and compliance, yet it remains a niche technology. One of the biggest barriers to widespread adoption is a severe talent gap. Many IT professionals lack hands-on VDI experience, as their careers begin with physical machines and increasingly shift toward cloud-based services. This shortage has created a...

Tech and Business Outlook: US Confident, European Sentiment Mixed

Viva Technology • 11th February 2025

The VivaTech Confidence Barometer, now in its second edition, reveals strong confidence among tech executives regarding the impact of emerging technologies on business competitiveness, particularly AI, which is expected to have the most significant impact in the near future. Surveying tech leaders from Europe and North America, 81% recognize their companies as competitive internationally, with...