The Trusted Data Center

Best Practices and Business Results for Organizations Based in Europe

Why Does Leading in Data Center Trust Matter?

By prioritizing the security and dependability of their IT environments above all else, mid-market organizations with trusted data centers experience very real and quantifiable business and technology outcomes that give them the edge and agility to win in today’s highly competitive marketplace.

Data center risk has the potential to hurt organizations relative to competitors:

• Outages can disrupt customer service, leading to customer churn or negative reviews.

• Downtime also has direct financial implications. ESG’s research shows the average hourly cost of downtime for surveyed firms in Europe is between €27,000 (median) and €33,000 (mean).

• Compliance violations often have direct financial consequences. For example, a GDPR violation could result in a fine of up to 4%
of an organization’s annual revenue.

This eBook is grounded in peer-based primary market research and is intended to highlight the behaviors and performance of
organizations based in Europe that lead on the trusted data center maturity model.

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