Tag Archives: Metaverse

Marketing in the Metaverse

With the metaverse, it becomes possible for consumers to visit their favourite retailer, get real-time inspiration depending on their requirement (be it an upcoming wedding, a holiday), and make a purchase after virtually trying on a new look. The same goes for people using the metaverse at home to view products in 3D and true to scale in their home. The result is a new opportunity to create an exciting, hassle-free virtual shopping trip that transcends physical boundaries.

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Marketing in the Metaverse

With the metaverse, it becomes possible for consumers to visit their favourite retailer, get real-time inspiration depending on their requirement (be it an upcoming wedding, a holiday), and make a purchase after virtually trying on a new look. The same goes for people using the metaverse at home to view products in 3D and true to scale in their home. The result is a new opportunity to create an exciting, hassle-free virtual shopping trip that transcends physical boundaries.

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How to navigate NFT ownership rights

Whilst NFTs promise to deliver new monetisation models for brands, artists and content creators, IP and copyright issues are becoming a real challenge and are in danger of negatively impacting the customer experience.

One of the issues is the overlaps that occur as NFTs continue to link more closely with real-time physical art and brands. After all, NFTs are just tokens that represent an asset and are completely separate from the physical asset itself. However, this grey area raises the question of who actually holds the rights to the asset. As of now, unless an external agreement is made between the buyer and artist, the copyright to an NFT still belongs to the artist. But, when sums are sometimes in the thousands, this is unacceptable for many customers.

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The Metaverse changing the workplace

We look at the various ways in which the Metaverse will change the workplace and the way businesses operate, with comments from Phil Perry, head of UK & Ireland at Zoom and James Morris-Manuel, EMEA MD at Matterport.  

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Securing the Metaverse

We look at the subjects covered in our monthly magazine, this month’s edition concentrates on the Metaverse and Cybersecurity.

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The metaverse: Why it matters for business

James Morris-Manuel, EMEA Managing Director of Matterport, explores why the metaverse: virtual replica of the built world, made up of billions of digital twins, will fundamentally change how we experience, interact with, and analyse the space around us.

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