Tag Archives: MarTech

Using data analytics effectively in marketing

If data isn’t analysed in the right way, it’s impossible to understand your customers. Which means if you can’t understand them, you can’t reach them. So, if data is good, more data must be better, right? Not necessarily.

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2022 the year of the Unicorns?

Insider, a leader in cross-channel customer personalization experiences, has recently announced a $121 million Series D funding round valued at $1.22 billion. Other investors that joined funding included the likes of Sequoia, Riverwood Capital, 212, Wamda Capital, Esas Private Equity, and Endeavor Catalyst.

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