Tag Archives: iOS15

Enhancing marketing in the digital age

Organizations need to have full oversight into the behavior patterns of their target market to make better business decisions ultimately. This can lead to the ethical and responsible use of personal data as well as the ability to deliver great personalization and relevance for consumers. These tactics are essential for business success and will help organizations navigate their marketing tactics in both the long and short term, says Guy Hanson, Vice President, Customer Engagement at Validity.