Organizations need to have full oversight into the behavior patterns of their target market to make better business decisions ultimately. This can lead to the ethical and responsible use of personal data as well as the ability to deliver great personalization and relevance for consumers. These tactics are essential for business success and will help organizations navigate their marketing tactics in both the long and short term, says Guy Hanson, Vice President, Customer Engagement at Validity.
Check back here for Top Business Tech’s live updates on Apple’s September event, “California Streaming”, which will take place on Tuesday, September 14th at 10AM PDT // 6pm GMT.
Sam Holding, Head of International at SparkPost, looks at the changes in Apple’s iOS15, and what that means for email marketing and in turn the impact on the customer experience.