Tag Archives: e-commerce

Why DEIB is Imperative to Tech’s Future

We’ve been seeing Diversity, Equity, Inclusion, and Belonging (DEIB) initiatives being cut time and time again throughout the tech industry. DEIB dedicated roles have been eliminated, employee resource groups have lost funding, and initiatives once considered crucial have been deprioritised in favour of “more immediate business needs.”
The justification for these cuts is often the same: Economic conditions are tough. Budgets are tight. We have to focus on the core business. But let us be clear, DEIB is not separate from business success. It is not a luxury, it is a fundamental driver of innovation, collaboration, and long-term growth. If we genuinely believe in tech as a force for progress, then cutting DEIB is a step in the wrong direction. This article provides the evidence.

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The need to eradicate platform dependence

The advertising industry is undergoing a seismic shift. Connected TV (CTV), Retail Media Networks (RMNs), and omnichannel strategies are rapidly redefining how brands engage with consumers. As digital privacy regulations evolve and platform dynamics shift, advertisers must recognise a fundamental truth. You cannot build a sustainable business on borrowed ground.

The recent uncertainty surrounding TikTok is a reminder that no single platform is invincible. Whether through regulatory challenges, algorithm updates, or shifts in user behaviour, brands that rely too heavily on any one channel risk losing control over their reach, engagement, and revenue. In 2025, diversification is not just best practice, it is a necessity.

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How E-commerce Marketers Can Win Black Friday

As new global eCommerce players expand their influence across both European and US markets, traditional brands are navigating a rapidly shifting landscape. These fast-growing Asian platforms have gained traction by offering ultra-low prices, rapid product turnarounds, heavy investment in paid user acquisition, and leveraging viral social media trends to create demand almost in real-time. This evolution is reshaping consumer expectations and forcing traditional brands to rethink their approach, particularly around major retail events like Black Friday.

This year, we anticipate a marked evolution in the strategies of dominant eCommerce platforms. When it comes to their mobile marketing, these marketplaces are turning their attention away from mass user acquisition and focusing more on deepening engagement with their existing users. This pivot suggests a new challenge for brands: increasing investment in retention and re-engagement campaigns to avoid losing customers to these giants during the holiday rush.

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Are digital neighbourhoods the future for commerce?

It’s a trend that every retail business needs to get on board with – and fast – because in the digital neighborhoods of the future, people will ‘show up’ to online stores as an event; not only to browse and buy goods, but also to socialise and be entertained, just as they do in physical stores. Digital neighbourhoods are forming – and they’re here to stay. Brightpearl’s CEO, Derek O’Carroll will outline the concept of ‘digital neighbourhoods’, and what this means for retail.

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Going for growth: e-commerce post-pandemic

For online traders who have thrived during the past year this makes it even more important to ensure retention and growth. Here, Georg Hesse, VP of UK and Germany at Thrasio, one of the fastest-growing acquirers of Amazon third-party FBA brands, explains how online sellers can adapt their offering and remain competitive as consumers return to the High Street.

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