Don’t innovate for innovation’s sake
Embarking on a digital transformation project can be exciting for many organizations – especially when customers, prospects, employees, and wider stakeholders feel the changes in a positive way. However, if the motivation to undergo a programme is purely for vanity or because a competitor is doing the same thing, it’s likely to fall flat.
That’s because innovation isn’t simply a case of rolling out a new product or service without substance or thought. Instead, it’s about adding value, as Carol McGrotty, head of transformation for cloud disruptor firm Vapour, explains.