Are digital neighbourhoods the future for commerce?
It’s a trend that every retail business needs to get on board with – and fast – because in the digital neighborhoods of the future, people will ‘show up’ to online stores as an event; not only to browse and buy goods, but also to socialise and be entertained, just as they do in physical stores. Digital neighbourhoods are forming – and they’re here to stay. Brightpearl’s CEO, Derek O’Carroll will outline the concept of ‘digital neighbourhoods’, and what this means for retail.