Tag Archives: Data

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The cost of living crisis.

What Communication Service Providers can do to help their customers cope with the cost-of-living crisis. We’re all familiar with the rip roaring marketing slogans of our U.K. Communication Service Providers – ‘together we can’, ‘The future is bright’, ‘It’s all about you’…but sadly, these no longer appear to ring true for the millions of consumers now facing the cost-of-living crisis, as telecom operators start to increase the financial squeeze on their own customers by driving up prices for Phone and Broadband usage.

Going Beyond Segmentation.

Marketers are often very good at setting up segmented audiences, however, true personalization goes far beyond that. It calls for thinking bigger than simply dividing audiences into buckets based on demographics or spending habits.

Computer success teams: getting the most out of yours

SaaS companies have been discussing the importance of building and maintaining a strong sales team to the success of organizations for years. However, it’s only recently that sales leaders have begun to truly understand the value of customer success to revenue retention and generation.

What is data enablement software?

There has been a common narrative for years that says: ‘in order to understand and make use of our data we need to put it in one place, so that people can make use of it for their business processes.’ Some describe these as their “use cases”.

Classroom management software supporting teachers through flexibility

Despite educators’ best efforts, the digital transformation from in-person to online and hybrid learning certainly didn’t go off without a hitch. The sudden onset of the coronavirus pandemic forced schools to scramble to change their systems overnight. While many schools rushed to purchase online education technology tools, few had the foresight to invest in reliable classroom management software

What is a SaaS company and what is a Unicorn company?

With SaaS companies offering apps that continue to provide efficient solutions to an array of modern business and consumer needs, the success of this platform format was assured. Nonetheless, as the volume of VC’s driving astronomic valuations increases and becomes more competitive, methods of driving growth and valuing companies are going through a much-needed evolution.

The rise of no-code – what it is and why it’s the future of AI

In the past, building software
applications required months
and years of training to learn
programming languages and
frameworks. A typical software
development journey would
require excessive computing
power, endless trial and error,
and a niche, highly skilled
workforce – just to arrive
at a successful outcome.
But thanks to the rise of
no-code software, things have
changed dramatically – and
soon all the technically difficult
software development and
endless hard toll – will come
to an end.

Brits using loyalty schemes to combat inflation

• A further 30% of consumers said they’re not using loyalty schemes to combat the cost of living yet, but they think they will in the near future
• A staggering 61% of +55 yr olds use all of their loyalty cards compared to just 33% of 16-24 yr olds
• A quarter of 25-34 yr olds have 3 loyalty cards but over 65% say they don’t use them all

Students pursue digital skills to improve careers

Standout findings include that two fifths (41%) of students in England can currently code or are learning to, and almost a third (27%) can do so in more than one language.
The figures for learning to code across Scotland, Wales & Northern Ireland were 38%, 32% and 25% respectively.

Ways Cybersecurity Is Key To Business Growth

Cybersecurity can feel a bit like navigating a minefield – while the ground is
constantly shifting beneath your feet. New technologies, evolving business needs
and an ever-expanding attack surface can mean securing all areas of a business
turns into a bit of a headache for organizations while they attempt to keep pace
with threats that are increasingly sophisticated and harder to predict.

Accelerating Digital Transformation

“Digital transformation efforts have experienced a marked acceleration over the past two years, and we see no indications of a slowdown,” said Kara Sprague, EVP, and GM, App Delivery, F5.

CIAM Without Compromise

Here in the UK, CIAM is playing a central role in maintaining trusted relationships with consumers online. In fact, 78% of the 200 UK and Ireland respondents who took part in a recent WSO2 and Vanson Bourne research study said they are already using an identity and access management platform (IAM), with 67% utilizing a customer identity and access management platform (CIAM).