You are almost certainly very familiar with WhatsApp. Maybe you’re one of the two billion people on the planet who use the Meta/Facebook-owned messaging service on a daily basis?
Picture this… Your company is doubling down on growth mode, and the sales team is bringing in droves of new customers. Maybe the product team is rolling out exciting new updates to all your best products and services.
Or maybe your marketing team just added a new messaging channel to boost customer engagement, and it took off way faster than expected.
Or perhaps you’re in a “business as usual” phase right now, but you’ve identified opportunities to optimize operations while things are steady, so you can help your teams be even stronger.
Change and growth mean great things for your company, but the added workload can be tough on your customer support team.
In a time of increasingly sophisticated AI-enabled bots and sales automation platforms, it is vital to ensure digital transformation enables rather than replaces customer relationships, insists John Cheney, CEO, Workbooks.