Why do technology businesses need to invest in empathy?
Tech companies everywhere talk about ‘understanding’ their customers, but how many invest more deeply than that?
This article will cover why making empathy the cornerstone of a technology proposition allows organizations to create space for a different kind of customer relationship. Building empathy into the business model is an approach that allows technology partners to live up to their core values fully.
Mutual understanding – or empathy – is not just a way for technology partners to behave in an emergency; it’s an exceptionally effective business model for the long term. Of course, any good business builds meaningful relationships with customers – but going a step further and working with customers to define success – and failure – on their own terms is an opportunity to contribute more value, explains Stewart Smythe, CEO, Ascent.