Why community based marketing (CBM) is important for B2B
The past 18 months have been tough for B2B marketers. While it may be easy to blame struggling marketing efforts on the pandemic, or the squeezed budgets that have resulted from it, the truth is that some tactics are becoming outdated, ineffective, and in need of a refresh.
Communities and forums have traditionally been seen as a B2C marketing tactic, providing a space for brand advocates and a way for customers to self-serve when they need support. But digital communities have seen a resurgence in recent months, and some of the most successful have been for a B2B audience.