Tesla release Software Version 10.0

Elon Musk’s Tesla has released its latest software update, adding a host of new features.

Tesla is known for its fun, but still useful, features. With each update, they add a little easter egg or something to further cement their status as a fan favourite by displaying their penchant for a tongue-in-cheek, near-horizontal laid back approach to things.

Dog Mode was a thoughtful addition to the on-board software. The central display confirms that the pet inside is indeed safe by displaying the message “My owner will be back soon. Don’t worry!” – no need to smash the window. 

There is also Valet Mode, which locks the trunk and glove compartment and hides all personal information from the touchscreen. 

And who could forget the Psychedelic Cowbell Road? Pressing the Autopilot button four times in a row turns the street on the sat-nav into a rainbow road, playing Blue Oyster Cult’s Don’t Fear the Reaper.

Elon Musk’s automaker has developed somewhat of a cult following over the years, and they’re now raving about the latest update. Videos of one feature, in particular, have gone viral.


In September, Tesla released its latest over-the-air update, Software Version 10.0, bundled with a whole host of new applications.

First announced in a tweet in July, Tesla Theater brings Netflix and Youtube integration, among other VoD providers. “Ability to stream YouTube & Netflix when car is stopped coming to your Tesla soon!” Elon Musk said, going on to describe the “amazingly immersive, cinematic feel”, made possible by the surround sound and Tesla’s stock comfortable seating.

Then there is Car-aoke, a feature which “lets you sing your heart out with friends on a road trip – or by yourself.” Pre-loaded with a huge library of music and lyrics, in multiple languages, this is one feature which will keep the kids occupied on long journeys, at the carwash, or in traffic.

But chiefly among them is the feature most Tesla owners have all been waiting for – Smart Summon

The release notes state that customer who have purchased Full Self-Driving Capability or Enhanced Autopilot can “enable their car to navigate a parking lot and come to them or their destination of choice, as long as their car is within their line of sight.”

If you’ve got both arms full of groceries and you’re stuck standing under the eaves of the supermarket to stay out of the rain you can summon your Tesla to you. Well, in theory. There have been some teething problems.


Tesla said: “Customers who have had early access to Smart Summon have told us that it adds both convenience to their trips and provides them with a unique moment of delight when their car picks them up to begin their journey.”

Whether the function works as intended or not, or still has a way to go before it becomes a mainstay, each time they send an OTA update the automaker adds something which advances their vehicles in ways previously unimaginable.

Little things that, one by one, amount to a unique driving experience which edges closer to full self-driving autonomy for all with each and every update. 

Luke Conrad

Technology & Marketing Enthusiast

Choose an AI solution to transform beyond technology

Kit Cox • 09th December 2024

The first step is knowing exactly what your business wants to achieve with AI; think faster, smarter and more efficient. Once you know what you are working towards, you can start looking for a solution that can help you make it a reality. AI integration can feel like a daunting task at the beginning, so...

A Roadmap to Security and Privacy Compliance

John Lynch Director of Kiteworks • 04th December 2024

Only by understanding the current regulatory environment and implementing robust data protection measures, can organisations enhance their security posture, ensure compliance, and build resilience against the latest cyber threats. This article provides a comprehensive roadmap of how to do it.

Data-Sharing Done Right: Finding the Best Business Approach

Bart Koek • 20th November 2024

To ensure data is not only available, but also accessible to those that need it, businesses recognise that it is vital to focus on collecting, sorting and governing all the data in their organisation. But what happens when data also needs to be accessed and shared across the business? That is where organisations discover a...

Nova: The Ultimate AI-Powered Martech Solution for Boosting Sales, Marketing...

Erin Lanahan • 19th November 2024

Discover how Nova, the AI-powered engine behind Launched, revolutionises Martech by automating sales and marketing tasks, enhancing personalisation, and delivering unmatched ROI. With advanced intent data integration, revenue attribution, and real-time insights, Nova empowers businesses to scale, streamline operations, and outperform competitors like 6Sense and 11x.ai. Experience the future of Martech with Nova’s transformative AI...

How E-commerce Marketers Can Win Black Friday

Sue Azari • 11th November 2024

As new global eCommerce players expand their influence across both European and US markets, traditional brands are navigating a rapidly shifting landscape. These fast-growing Asian platforms have gained traction by offering ultra-low prices, rapid product turnarounds, heavy investment in paid user acquisition, and leveraging viral social media trends to create demand almost in real-time. This...

Why microgrids are big news

Craig Tropea • 31st October 2024

As the world continues its march towards a greener future, businesses, communities, and individuals alike are all increasingly turning towards renewable energy sources to power their operations. What is most interesting, though, is how many of them are taking the pro-active position of researching, selecting, and implementing their preferred solutions without the assistance of traditional...

Is automation the silver bullet for customer retention?

Carter Busse • 22nd October 2024

CX innovation has accelerated rapidly since 2020, as business and consumer expectations evolved dramatically during the Covid-19 pandemic. Now, finding the best way to engage and respond to customers has become a top business priority and a key business challenge. Not only do customers expect the highest standard, but companies are prioritising superb CX to...