Promoting Mobile Apps Before Launching on Stores

As of 2021, Total Mobile App downloads have reached more than 258 Billion, and it attained massive growth with the increased number of Smartphone users. Based on a report, the industry has been expected to generate more than $156 Billion in consumer app spending by the year 2022. There are 3.48 million apps available in the Google Play Store and App Store with 2.22 million available apps available for iOS in 2021. Another report states that consumers have been spending more than 3 hours and 45 minutes on smartphones. When you are looking to launch an app for your business or any other purpose, then you have an excellent opportunity to reach more audiences in the digital era. Implementing the right App Marketing Strategy for mobile app promotion is quite important to ensure the increased reach of the audience. The majority of the apps available mainly include social media platforms as well as digital audio platforms. Developing an app could potentially yield maximum engagement and conversion rates for businesses. Below are some of the most important steps to promoting a Mobile App Before Launching it in the Stores.

Research On Competitors And Users:

Making a unique and innovative app marketing plan is quite essential. Understanding the competitors and users before launching and mobile app promotion is quite necessary. Collecting accurate demographic data on the users helps to visualize everything. The audience mainly has varied needs and usage with spending patterns. Researching on competition shows how the users interact with apps that include the expected behaviours. Choosing the best App Marketing Strategy is helpful for gaining better knowledge.

Early Marketing Of Your App:

Creating awareness from the start of the Mobile App-building and then increasing its pace during the launch date helps more people quickly access your app.

  • Choose your channels
  • Stay consistent in building interest
  • Reach out to friends, family, and colleagues
  • Interact with customers and peer groups
  • Seek potential users
  • Include everyone in your marketing
  • Solicit feedback

Website For Your App:

Website is quite essential for the pre-launch app marketing strategy. To promote Mobile App, having a strong web presence is helpful. Drive web traffic by choosing the leading marketing consultant and save your time. In the modern-day, there are several ways are available to easily expand the web presence with mobile app promotion, and some of them are

  • Hosting content
  • Display your app to the potential users
  • Create the interactive app marketing campaigns – contests, giveaways, and quizzes
  • Post blogs for visitors
  • Boost Search Engine Optimization (SEO)
  • Have dedicated landing pages for marketing initiative
  • Add email signups for drip marketing
  • WordPress and Squarespace are inexpensive

Create A Blog:

Blogging especially helps to update your growing fan base. These would automatically attract more users. All the post needs to solidify your brand voice with Mobile App. It is easier to conduct keyword research that helps to maximize the SEO rankings. Finding a leading marketing consultant is helpful to gain more knowledge about blogs.

Reach Out To Influencers:

Marketing your Mobile App can especially extend beyond the field of influence. Creating authentic as well as mutually beneficial relationships with influencers would be a suitable option for promoting the app. Normally, the Influencers are the individuals having popularity to influence selling the product or making quick engagement decisions on mobile app promotion. It is pretty easier to reach the public with influencer marketing with the help of the best professional marketing consultant.

Use Social Media:

Currently, there are more than 4.33 Billion Social Media users across the world, which mainly equates to more than 55% of the total global population. Social media is considered the most fantastic option for creating hype and developing a strong community for mobile app promotion. Therefore, choosing the leading social media platforms would be a suitable option for establishing routine engagement with the Mobile App. Get the best guidance from the marketing consultant before posting the blogs for the visitors.

Rajesh Sharma

Mobile Growth Expert / Founder- CEO AppFillip® & Lumotis® / Top 25 Most Influential Mobile Marketing Leaders by WMC

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