How Launched is Turning AI into Your Tireless Sales Superstar
In the relentless arena of B2B sales, where cold calls echo into the void and email inboxes groan under the weight of unanswered pitches, a quiet revolution is underway. Enter Launched, a UK-based startup that’s arming go-to-market teams with Nova; an autonomous AI salesperson that’s not just automating tasks but mimicking the intuition of a seasoned closer.
Founded in 2023 by Joe Allen and Paul Whittall, Launched isn’t chasing hype; it’s laser-focused on a singular promise: triple your sales pipeline without adding headcount, burnout, or endless ramp-up time. As sales leaders grapple with shrinking budgets and AI’s overhyped promises, Launched feels like a pragmatic lifeline, one that’s already saving teams an average of 400 human hours per month.
At its core, Launched is a suite of interconnected tools designed to supercharge outbound sales for B2B companies, from scrappy startups to enterprise giants. Nova, the flagship AI, isn’t your garden-variety chatbot; it’s trained in minutes using your sales transcripts, marketing collateral, and CRM data to adopt your brand’s voice and tactics.
Picture this: Nova pores over intent signals from sources like G2 and Bombora, identifies anonymous website visitors, and crafts hyper-personalized outreach across email, LinkedIn, and even phone calls; all while dodging spam filters and adapting in real-time to prospect responses. It’s multilingual, context-aware, and operates 24/7 without coffee breaks, automating up to 80% of the sales process to book meetings that feel effortlessly human.
The product’s modular design shines through its key offerings, each building on Nova’s brain to tackle specific pain points. “Sequence” orchestrates multi-channel campaigns, blending emails, LinkedIn voice notes, and AI cold calls into a seamless flow that boosts reply rates by 90% and cuts time-to-meeting by 2.7x.
For those drowning in anonymous traffic, “Signals” uncovers hidden buying intent, tracking LinkedIn ad engagers and social chatter to prioritize hot leads, resulting in 3x higher engagement and deals closing 35% faster. And for high-volume dialers, the “Parallel Dialler” dials up to five lines at once, deploys AI-voiced voicemails, and analyzes call sentiment to refine pitches on the fly, scaling outreach without the exhaustion of traditional power dialing.
Training Nova is where Launched truly differentiates itself. Through a four-tier system; ingesting company DNA, customer personas, user tone, and ongoing feedback, the AI evolves like a junior rep on steroids, onboarding three times faster than a human while nailing 5x more meetings. Integration is straightforward: sync with your CRM for revenue attribution, and watch as Nova logs outcomes, suggests follow-ups, and even handles inbound calls.
Pricing reflects Launched’s scalability, starting accessible for bootstrappers and ramping up for teams ready to deploy a “fleet” of Novas.
- The Starter plan (£499/month) covers basics like seven intelligent mailboxes, personalized emails, and LinkedIn automation; ideal for founder-led crews testing the waters.
- Jump to Autonomous (£769/month) for full AI calling, a single-line dialer, and CRM syncing, unlocking round-the-clock pipeline generation.
- Enterprise teams opt for the custom Fleet tier, adding unlimited seats, multilingual support, and API integrations for bespoke workflows.
Every plan includes personalized onboarding and priority support, with a 90-day paid pilot that credits toward annual commitments. No hidden fees, just a no-nonsense bet on results: 50% more booked meetings, 30% higher conversions, and an 85% drop in cost-per-lead.
What sets Launched apart in a sea of AI sales gimmicks? It’s the unapologetic focus on revenue attribution. Unlike tools that spray and pray, Nova ties every touchpoint; ads, emails, calls; back to closed deals, slashing the 30% misattribution rate that plagues most teams. Trusted by over 600 users, including Fortune 500 names, it’s earning quiet buzz for delivering on bold stats.
Independent reviews on platforms like Capterra highlight its ease for small teams, praising the “human-like replies” that build trust, though some ding the learning curve for non-tech-savvy users. No red flags of scams or complaints surface in broader searches.
As AI reshapes sales from a grind to a science, Launched embodies the shift: less manual drudgery, more strategic wins. Founders Allen and Whittall, drawing from their sales trenches, have built a tool that doesn’t replace reps but amplifies them; freeing humans for the high-stakes closes that machines can’t touch.
In a market projected to hit $200 billion by 2028, Launched isn’t just competing; it’s redefining the playbook. If you’re a revenue leader tired of feast-or-famine pipelines, book a 30-minute demo. Nova might just be the co-pilot turning your autopilot dreams into cold, hard pipeline gold.
