Western Digital expands smart video surveillance solutions for growing AI-enabled workloads from endpoint to cloud

An image of Digital Surveillance AI, AI, Western Digital expands smart video surveillance solutions for growing AI-enabled workloads from endpoint to cloud

Western Digital has announced the expansion of the WD Purple family with the WD Purple™ Pro product line for a new generation of advanced AI-enabled recorders and back-end servers.

The worldwide video surveillance camera market is estimated to grow to US$44bn by 2025, up from $23.6bn in 2019, according to IDC. Emerging smart video architectures that capture, store and analyse massive amounts of video data, and perform heavy deep-learning video analytics, are putting an unprecedented level of stress on storage subsystems. The new WD Purple Pro line is designed to handle these workloads with optimised storage performance, capacity, workload capability and reliability for a myriad of devices, including AI-enabled network video recorders (NVRs), video analytics servers, storage arrays and storage/server solutions, including those that perform deep-learning analytics.

“With the addition of WD Purple Pro, our full portfolio of smart video products covers customers’ needs from dedicated WD Purple microSD™ cards for cameras to WD Purple hard drives for mainstream NVRs and the new generation of smart video architectures, where the ‘smart’ of the solution starts with the brains at the back-end – the servers that perform video analytics and heavy computational deep learning,” said Brian Mallari, director of marketing for Smart Video, Western Digital. “WD Purple Pro is the ideal solution to enable original equipment manufacturers and integrators to evolve their systems for emerging AI workloads.”

WD Purple Pro hard drive benefits include:

• Enhanced AllFrame™ AI technology enabling video streams from up to 64 HD cameras to be recorded concurrently¹, while simultaneously handling up to an additional 32 AI streams for AI functions, whether cameras are directly connected to advanced recorders or cloud-based servers.
• High performance and workload capability, supporting up to 550TB a year workload rating², provides for the additional demands of AI functionality, including pattern matching and object/event recognition, while writing many video streams.
• High reliability and capacity solutions help retain and feed thousands of hours of training video to enable effective deep-learning and AI algorithm development. Capacities range from 8TB to 18TB³ with a five-year limited warranty.
• Enterprise-class durability to work seamlessly in large-scale, high-density video analytics servers and cloud solutions. Offers ongoing HDD health monitoring in compatible systems with Western Digital Device Analytics™ support.

“Western Digital’s new WD Purple Pro, AI-ready high-capacity solutions offer the performance needed for data-heavy workloads and provide the reliability our customers need to store their critical data,” said Dave Nieweg, community program manager, Milestone Systems. “Whether providing more secure access to a building or school, monitoring patients, or capturing and analysing smart city parking and transportation data for safety and efficiency, offering users a trusted storage solution from the cameras at the endpoints to the cloud is essential.”

Western Digital’s full family of WD Purple solutions for smart video surveillance includes 1TB³ WD Purple microSD cards for cameras and edge devices to 1TB-8TB³ WD Purple HDDs for NVRs; and now, WD Purple Pro drives from 8TB to 18TB³ to support a range of systems for AI-heavy workloads, including back-end enterprise servers. WD Purple Pro solutions will be available this quarter from Western Digital resellers.

Related Western Digital resources:

Speeding Up: How AI and Data Are Accelerating Our Cities – blog
Storage for advanced smart video solutions – product brief

READ MORE: 

About Western Digital
Western Digital creates environments for data to thrive. As a leader in data infrastructure, the company is driving the innovation needed to help customers capture, preserve, access and transform an ever-increasing diversity of data. Everywhere data lives, from advanced data centres to mobile sensors to personal devices, our industry-leading solutions deliver the possibilities of data. Our data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk® and WD® brands.

¹Single stream per camera @ 3.2Mbps (1080p, H.265, 25 fps). Results may vary depending on camera resolution, file format, frames per second, software, system settings, video quality, and other factors.

²Workload Rate is defined as the amount of user data transferred to or from the hard drive. Workload Rate is annualised (TB transferred ✕ (8760 / recorded power-on hours)). Workload Rate will vary depending on your hardware and software components and configurations

³As used for storage capacity, 1GB = 1 billion bytes and 1TB = one trillion bytes. Actual user capacity may be less due to the operating environment.

For more news from Top Business Tech, don’t forget to subscribe to our daily bulletin!

Follow us on LinkedIn and Twitter


Hacking Cyber Security’s battle for workers

Andrew Marsh • 30th September 2022

Cyber attacks are increasing exponentially, cyber professionals are quitting, and ultimately, no one is replacing them. Worldwide, the cyber workforce shortfall is approximately 3.5 million people. We have a mountain to climb. While there are rising numbers of people with security degrees and qualifications, this falls way short of industry demand.

Getac becomes British Touring Car Championship official technology partner

Chris Gibbs • 29th September 2022

In competitive motorsports, the smallest detail can be the difference between winning and losing. Getac is the official technology partner to the British Touring Car Championships (BTCC) helping it achieve its digital transformation goals, putting a wealth of information at the fingertips of both race officials and teams alike, and helping deliver incredibly exciting racing.

The Time is Now for Digital Transformation

Paul Waddilove • 29th September 2022

According to a McKinsey research report, 70% of enterprises that had taken on digital transformation reported in 2020 that their momentum had stalled. It is worth understanding the reasons–culture or scale for example–causing the slowdown as the payoffs from digital transformation can be impressive. It can lead to more efficient operations, with enterprises enjoying autonomy...

Addressing the environmental impact of the data centre

David Watkins • 29th September 2022

David Watkins, solutions director at VIRTUS Data Centres , share how you may have seen the recent news that Thames Water has launched a probe into the impact of data centres on water supplies in and around London, as it imposed a hosepipe ban on its 15 million customers in a drought-hit area. Ensuring that...

How Can Businesses Ensure Efficient Management of COSU Devices

Nadav Avni • 29th September 2022

Nadav Avni, Chief Marketing Officer at Radix Technologies, shares how when it comes to speeding up queues and providing instant information, nothing beats corporate-owned, single-use (COSU) devices. When put in kiosk mode, these devices become efficient digital assistants that collect and share information.

The Cloud – Debunking the Myth

Guy Parry Williams • 26th September 2022

Mid-sized businesses are head down, wrestling with constantly evolving operational challenges, from skills shortages to supply chain delays and raging inflation. Management teams lack the time and often confidence to explore technology innovation and, as a result, too many companies are missing vital opportunities to cut costs, boost efficiency and reach new customers.