The world needs fairer, faster payments to encourage trade – and SME growth depends on it

James Butland, VP, global banking at Airwallex focuses on the guiding light through the challenging economic times for SMEs, and how currency solutions can help businesses thrive in our latest contribution.

The UK economy is built on its hard-working SMEs. 232,000 of them exported goods to overseas markets in 2018, which represents 10 per cent of Britain’s small and medium-sized businesses. Before the pandemic, this figure was continuing to grow.

That’s a lot of business and a lot of foreign exchange. The hope is that before long the SME community will be back making deals and supplying goods and services internationally as the world begins to unlock trade once more.

The trouble is the financial industry needs to better serve Britain’s economic backbone. Whilst the consumer market has fairly recently been disrupted by a range of different challenger brands such as Revolut, Starling Bank, and Monzo to help get them literally more bang for their buck (or Euro, Australian dollar or Chinese yen); SMEs are still being short-changed in all things FX through their reliance on traditional banks. From the complexities in how rates are charged to the lack of transparency of the back-end systems of FX providers, SMEs have received a less than fair deal.

In the dark, doing their best


The European Central Bank released a paper showing how banks across Europe have been earning hundreds of millions of euros each year by overcharging small corporate customers for foreign exchange services. It’s a space crying out for a much greater level of transparency and fairness. As a consequence, there has been a boom in fintech innovation in recent years seeking to improve services for businesses. 

Platforms such as Airwallex strive to help SMEs manage their margins through better visibility of FX rates and charges, and provide an easy way to set up a portfolio of bank accounts in a range of currencies to collect, convert and make payments through. As an example, a UK business working with Airwallex can set-up a local collection account in Australia (with local bank details), buy a product from a Chinese warehouse in CNY, or transfer revenue from the US back to its British based account in GBP – all that same day. This can be done at much lower costs thanks to the fintech focus on cross-border payments that hugely reduces overheads for the benefits of business users.

The relentless focus of fintechs to find new ways to solve market challenges now allow SMEs to access the interbank exchange rate with transparent and low-cost fees. Using a virtual bank account within other markets – such as the Eurozone – also means these businesses are able to act just like a local, reducing the need for other overheads such as establishing their own operations within that market. This is particularly important with Brexit on the horizon at the end of this year (subject to extensions and deals, of course).

Potential economic turmoil impacts SMEs particularly strongly and it’s vital that these businesses get the technology to help them keep afloat in rough seas. Innovations from the payments sector unlock immediate value here, as firms can mind their margins, help unlock markets, and continue to profit and grow.

Setting businesses up to thrive


This year has shown that despite recent events, we live in a global economy. Consumers have found it pretty easy to enjoy the benefits of this system, paying for goods abroad, travelling (before the Coronavirus pandemic), or even transferring money to friends. Yet SMEs have not found this so straightforward. Businesses have often missed out on innovations that consumers have had access to a lot sooner. Cross-border payments for businesses have long been the victim of high-transaction fees, slow, manual processes and reluctance from banks or FX traders to do things differently. But things are changing. As business leaders realise how easy it is for them to make payments on their travels as a consumer, they’re demanding this ease of access when they make business payments.

It’s only right that SMEs get the right access to banking solutions that help them use and access their money wherever they need it to work for them. Likewise, if they can actually see and thereby understand how FX affects their margins they can make better choices. In the long-run, partnerships with fintechs offering international financial services will enable SMEs to not just be tied to their location, opening up boundless opportunities by expanding their options of suppliers and customers and not at the expense of hefty FX charges. This, in turn, will shore up these businesses to new growth opportunities, enabling them to be on the front foot, no matter what challenges lie ahead.


James Butland

VP of Banking at Airwallex. Experienced Fintech professional with a demonstrated history of working in the financial services industry.

Choose an AI solution to transform beyond technology

Kit Cox • 09th December 2024

The first step is knowing exactly what your business wants to achieve with AI; think faster, smarter and more efficient. Once you know what you are working towards, you can start looking for a solution that can help you make it a reality. AI integration can feel like a daunting task at the beginning, so...

A Roadmap to Security and Privacy Compliance

John Lynch Director of Kiteworks • 04th December 2024

Only by understanding the current regulatory environment and implementing robust data protection measures, can organisations enhance their security posture, ensure compliance, and build resilience against the latest cyber threats. This article provides a comprehensive roadmap of how to do it.

Data-Sharing Done Right: Finding the Best Business Approach

Bart Koek • 20th November 2024

To ensure data is not only available, but also accessible to those that need it, businesses recognise that it is vital to focus on collecting, sorting and governing all the data in their organisation. But what happens when data also needs to be accessed and shared across the business? That is where organisations discover a...

Nova: The Ultimate AI-Powered Martech Solution for Boosting Sales, Marketing...

Erin Lanahan • 19th November 2024

Discover how Nova, the AI-powered engine behind Launched, revolutionises Martech by automating sales and marketing tasks, enhancing personalisation, and delivering unmatched ROI. With advanced intent data integration, revenue attribution, and real-time insights, Nova empowers businesses to scale, streamline operations, and outperform competitors like 6Sense and 11x.ai. Experience the future of Martech with Nova’s transformative AI...

How E-commerce Marketers Can Win Black Friday

Sue Azari • 11th November 2024

As new global eCommerce players expand their influence across both European and US markets, traditional brands are navigating a rapidly shifting landscape. These fast-growing Asian platforms have gained traction by offering ultra-low prices, rapid product turnarounds, heavy investment in paid user acquisition, and leveraging viral social media trends to create demand almost in real-time. This...

Why microgrids are big news

Craig Tropea • 31st October 2024

As the world continues its march towards a greener future, businesses, communities, and individuals alike are all increasingly turning towards renewable energy sources to power their operations. What is most interesting, though, is how many of them are taking the pro-active position of researching, selecting, and implementing their preferred solutions without the assistance of traditional...

Is automation the silver bullet for customer retention?

Carter Busse • 22nd October 2024

CX innovation has accelerated rapidly since 2020, as business and consumer expectations evolved dramatically during the Covid-19 pandemic. Now, finding the best way to engage and respond to customers has become a top business priority and a key business challenge. Not only do customers expect the highest standard, but companies are prioritising superb CX to...