How Technology Can Improve Your Customer Satisfaction

An image of , Business, How Technology Can Improve Your Customer Satisfaction

Technology can help businesses in many different ways in today’s day and age, but one of the most effective ways that it can be used is to improve customer satisfaction. In business, nothing is more important than customer satisfaction as this is how you retain customers, develop relationships with your target customer and build a positive reputation for your brand. So, how can technology be used to improve satisfaction?

Measuring Customer Satisfaction

One of the most important ways that tech can be used to improve customer satisfaction is through the ability to measure customer service and satisfaction. Tools and applications can be used to monitor and measure customer feedback in real-time which helps businesses to identify the areas where they are performing well and areas where they can improve. The key is to be able to identify trends and then take action to improve the problematic areas whether this is with the product/service of the customer journey. Additionally, the ability to measure in real-time enables businesses to take swift action which will improve their customer service standards.

Improve Customer Service Standards

Following this, businesses can also use technology such as chatbots to improve customer service which can give them a competitive advantage, increase conversions and keep customers satisfied. This is particularly important in today’s day and age where consumers tend to prefer digital forms of communication over the phone but still want quick, helpful customer service before making a decision.

Data-Driven Marketing

Another way that businesses can use technology to improve customer satisfaction is through data-driven marketing. The ability to collect and analyze large sets of data relating to your customers enables you to learn more about exactly who is using your products/services. You can then use this information to tailor your approach, create marketing materials which will appeal to this group and also make sure that you are targeting the right people.

Call Tracking Software

Following this, you will also find that using UK call tracking software is a smart way to gain a better understanding of your customers. Call tracking software allows businesses to discover what marketing led someone to pick up the phone so that you are aware of what their motives, you can adapt the customer journey to make it more streamlined and personalize customer service with each call to increase conversion rates.

As you can see, technology can play a huge role in improving the customer experience in today’s markets. When a business is able to improve the customer experience, they will be able to increase customer retention which is so important for stability, while also benefiting from word-of-mouth marketing and an improved brand reputation. No business can survive without satisfying their target customer and in today’s day and age technology is a great way to achieve this.

An image of , Business, How Technology Can Improve Your Customer Satisfaction

Bekki Barnes

With 5 years’ experience in marketing, Bekki has knowledge in both B2B and B2C marketing. Bekki has worked with a wide range of brands, including local and national organisations.

More Than 30% of Malicious Attacks Target Shadow APIs

Ameya Talwalkar • 04th October 2022

The latest research paper by Cequence Security details the top API threats detected during the first half of 2022. The report is based on analysis of more than 20 billion API transactions and reveals organisations are being plagued by shadow APIs, API abuse and Account Takeover (ATO) etc. It provides some real insights into the...

Supply Chain Commerce & The Green Imperative

Ann Sung Ruckstuhl • 04th October 2022

We are in the midst of a real-time, seismic shift as consumers transform expectations of global supply and demand models. The pandemic exposed the fragility of many supply chain networks. An inability to sense and dynamically adjust to shifting demand signals, consumer preferences, labour requirements, transportation, storage, inventory and trade policy changes caused havoc to...

How tech firms can manage a globally distributed workforce

Elise Muller • 03rd October 2022

For employees, remote working provides far greater work/life balance and fits the requirements of modern workers much better. This has all given rise to globally distributed workforces. But managing such a workforce can be challenging. Here are our five main tips on doing so successfully.

Hacking Cyber Security’s battle for workers

Andrew Marsh • 30th September 2022

Cyber attacks are increasing exponentially, cyber professionals are quitting, and ultimately, no one is replacing them. Worldwide, the cyber workforce shortfall is approximately 3.5 million people. We have a mountain to climb. While there are rising numbers of people with security degrees and qualifications, this falls way short of industry demand.

Getac becomes British Touring Car Championship official technology partner

Chris Gibbs • 29th September 2022

In competitive motorsports, the smallest detail can be the difference between winning and losing. Getac is the official technology partner to the British Touring Car Championships (BTCC) helping it achieve its digital transformation goals, putting a wealth of information at the fingertips of both race officials and teams alike, and helping deliver incredibly exciting racing.

The Time is Now for Digital Transformation

Paul Waddilove • 29th September 2022

According to a McKinsey research report, 70% of enterprises that had taken on digital transformation reported in 2020 that their momentum had stalled. It is worth understanding the reasons–culture or scale for example–causing the slowdown as the payoffs from digital transformation can be impressive. It can lead to more efficient operations, with enterprises enjoying autonomy...

Addressing the environmental impact of the data centre

David Watkins • 29th September 2022

David Watkins, solutions director at VIRTUS Data Centres , share how you may have seen the recent news that Thames Water has launched a probe into the impact of data centres on water supplies in and around London, as it imposed a hosepipe ban on its 15 million customers in a drought-hit area. Ensuring that...