Simon Wheeldon

Simon Wheeldon is Chief Operating Officer at Cloudapps, a sales predictions platform for CRM, helping sales executives forecast, predict and improve sales results using artificial intelligence and behavioural science. Having co-founded the business in 2009, he is responsible for delivering maximum value for clients through Cloudapps solutions. Simon started his career in Andersen Consulting, delivering large complex IT projects for TSB, Barclay’s Bank, Northwest Water and Shell. He then moved to BusinessObjects and later Siebel, where he took on various positions, including EMEA Director of the Siebel and IBM Partnership. In 2004, Simon made the leap into sales by taking on the role of District Manager Financial Services at Siebel. He then moved to Salesforce, managing the launch of The AppExchange in EMEA, where he subsequently became EMEA Director of This led to founding Cloudapps in 2009 – built upon a vision to dramatically increase customers’ sales revenues and reduce their costs, powered by innovative behavioural science software and state of the art AI.

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