Much has been written about the challenges of digital transformation in the maritime industry. Generalised value statements like “sluggish”, “resistance” and even “unsuccessful” have been tacked onto the topic like barnacles on the bottom of a vessel. But nobody would now deny that the future of the maritime industry depends on digitalisation. Overcoming maritime’s digital barriers should not be down to one individual or organisation. Instead, ship managers, owners, operators, ports, seafarers and tech companies need to work better together if the industry wants to make digital transformation happen. This is vital if the industry is to operate smoothly, efficiently and sustainably.