Pete Howroyd

I’ve worked for over 20 years in loyalty, marketing and CRM roles, both in the UK and Australia. The focus for me has always been to work with companies on strategies that improve ROI and customer engagement in loyalty, and developing advanced customer led and data driven cultures. I directed some well-known loyalty programmes during my time client side with businesses in retail, fashion, pharmacy, technology and luxury industries, including brands such as Harvey Nichols, Harrods, Myer (Australia) and Sigma Healthcare. In 2018, I founded The Loyalty People which isan exciting new global collective of loyalty and CRM experts, created to give clients access to a network of trusted associates for any loyalty project. In 2020, I took another leap into the business world and founded the global loyalty app, Swapi.

Posts by Pete Howroyd:

Brits using loyalty schemes to combat inflation

• A further 30% of consumers said they’re not using loyalty schemes to combat the cost of living yet, but they think they will in the near future
• A staggering 61% of +55 yr olds use all of their loyalty cards compared to just 33% of 16-24 yr olds
• A quarter of 25-34 yr olds have 3 loyalty cards but over 65% say they don’t use them all

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