Kelly Goetsch Chief Strategy Officer

Kelly Goetsch is the Chief Strategy Officer at commercetools and author of four O’Reilly books on commerce technology including eCommerce in the Cloud and APIs for Modern Commerce. He is also co-founder and chairman of the MACH Alliance, a consortium of 50+ vendors dedicated to making Microservices, APIs, Cloud and Headless the default in enterprise digital experience.

Posts by Kelly Goetsch Chief Strategy Officer:

Does GraphQL make a difference in composability?

Looking back some years ago, organisations looking to build online experiences went to vendors and simply bought a website. Not long after, organisations realised that the approach didn’t actually connect with their customers. As public cloud arose in the late 2000s and vendors began to offer data and functionality over discrete APIs, what we now know of as composable IT emerged.