David Rich

David Rich is Chief Marketing Officer at Amplience, the digital experience platform. He directs the company's global marketing strategy and execution to build brand awareness and multi-channel sales growth for Amplience. He has over 25 years of experience leading marketing teams from scale-ups to enterprise business including Adobe and Yahoo!, David brings a commercial mind-set to and extensive toolkit to driving go-to-market success. David holds a B.A. and M.B.A from Duke University.

Posts by David Rich:

Why MACH is the future of customer experience

Because MACH architecture is modular, retailers can not only select the best technology solutions on the market to create their eCommerce system, but also integrate them together without the need for a disruptive re-platforming project.

1411