Today, consumers across the UK are facing a cost of living crisis. As a result, many retailers and supermarkets are striving to keep their costs down, so that they can avoid passing these onto shoppers. Within this, one area that is increasingly under scrutiny for many organisations surrounds how to improve supply chain efficiency. This is taking place at all levels across the supply chain – from “Farm to Fork”. Additionally, farmers, fresh produce producers and the large multiples are all facing increasing pressure to improve their food provenance tracking and traceability efforts, as they manage the sale and distribution of goods to consumers.

Neil Baker, Head of Auto ID Sales for Northern Europe, BIXOLON Europe GmbH provides his insights about how farmers and fresh produce suppliers can work more effectively with supermarkets to improve efficiency throughout this entire process.