B2B commerce is an area of business that has accelerated sharply over the past few years. Manufacturers needed to respond to challenging market conditions and find new ways of generating revenue. This trend has become so pronounced that Gartner has predicted that by 2023 at least 70% of enterprise marketplaces launched will serve B2B transactions.
But manufacturing marketplaces can be highly complex. Marketplace expert and Spryker co-CEO Alex Graf explains how manufacturers can go about driving commerce success.