Overwhelming identity theft risks demand a new approach to securing personal information

Identity Theft

F-Secure launches ID PROTECTION to fight back against data breaches with a fast and comprehensive solution for data security.

To confront overwhelming risks of data exposure that can lead to identity theft, F-Secure has launched ID PROTECTION, new solution that provides a comprehensive approach to securing personal information and accounts.

F-Secure ID PROTECTION continuously monitors and detects exposed personal information online, responds quickly to threats to users’ identity, and doubles as a password manager to prevent account takeovers. Utilizing F-Secure’s unparalleled understanding of attackers’ mindsets and methods, this solution offers a powerful combination of human intelligence and real-time monitoring that helps track down breached data.

“When your data leaks, it could end up for sale on the Dark Web within months, putting you on combo lists that could make you an easy target for advanced attacks,” says Perttu Tynkkynen, Vice President, Consumer Sales and Marketing at F-Secure. “Armed with your credentials, online criminals can then easily take over your online accounts and start ordering goods with your credit card. This can happen before the news of the breach even goes public.”

A new F-Secure survey finds that nearly 4 in 10 (37%) of users are aware of at least one data breach involving an online service they use.* Survey participants reported that they have 18.1 accounts on average. Given that 41% say they reuse the same password on multiple accounts and 56% use the same password on multiple accounts with slight variations, one leaked credential could quickly lead to more than a dozen breached accounts. 

Despite this lack of security precautions, nearly 2 in 3 internet users (65%) report they’re worried or very worried about someone stealing their identity for online purchases or loan fraud.**

“Coming up with a strong, unique password for one password is tough – creating and remembering almost 20 strong, unique passwords is almost impossible. And even if you do everything right, your online services can still be breached,” says Tynkkynen. “This pervasive risk demands a new approach to securing personal data online, hardening your identity and accounts, and alerting you whenever your personal data is found in the ‘wild.’”

Some of the ways F-Secure ID PROTECTION’s comprehensive approach helps eliminate identity theft risks include:

  • Identity management provides instant alerts and guidance how to respond when personal information has been found as part of a breach or data leak
  • Comprehensive breach database consists of billions of recovered assets and plain text passwords
  • Combination of human intelligence and Dark Web monitoring to recover breach data up to 6 months faster
  • Protection for the entire family with a single subscription
  • Password management that makes it easy to create unique, strong passwords that are automatically synchronized and auto-filled on all devices

F-Secure ID PROTECTION is available both with monthly and yearly subscriptions and is now included as part of F-Secure TOTAL premium cyber security package. Find out more about the solution and how to protect your identity on F-Secure’s website

* F-Secure Survey, April 2020, 11 countries (USA, Japan, UK, France, Germany, the Netherlands, Italy, Sweden, Brazil, Mexico, South Africa), 400 respondents per country = 4400 respondents (+25years)

** F-Secure Survey, May 2020, 12 countries (Brazil, Finland, France,  Germany, Italy, Japan, Mexico, the Netherlands, Poland, Sweden, UK, USA), 400 respondents per country = 4800 respondents (+25years)


Identity Theft, Security, Overwhelming identity theft risks demand a new approach to securing personal information

Matthew Hughes

Editor in Chief at Top Business Tech, digital marketing lecturer, and previously creative director at Aurora Demand. A fan of all things marketing, tech and mindful.