Small business owners don’t need to be told about how hard things have been over the last twelve months. After all, they have been living it every step of the way from shop closures and furlough schemes to full-on lockdowns and Brexit.
However, with the ongoing vaccine rollout charging ahead and the spring weather coming in, it’s starting to feel like we can afford to be optimistic again. With that in mind, it’s time for small business owners to stop treading water and start taking those bold strokes towards a brighter future for business in 2021.
If you’re ready to move forward, here are a few ideas to help you get started.
Boost Your Social Media Presence
If you thought we all lived on social media before the pandemic, the last twelve months or so have proved it beyond a shadow of a doubt. From searching for adorable animal videos to doom-scrolling through the news, social media has been how we’ve kept up to date with the outside world and how we’ve hidden from it.
It has also proved to be an invaluable tool for local businesses as they have kept in touch with their customers and kept that community spirit alive through each lockdown and temporary closure. If you haven’t been making the most of your social media presence, now is the time to put your brand personality out there and remind people how they can get in touch with you and why it’s time to come back.
Get To Grips With Your SEO
The online marketplace is more competitive now than it has ever been. Those big companies with endless resources are fighting for the same eyes as you are, and if you want to make sure that you’re still standing out, you need to make sure that your website is doing some of the work for you.
SEO is still one of the best ways of not only getting noticed, but of finding the customers who actually want to click through and look at what you have to offer. Local SEO is particularly important for small businesses, and this blog post can tell you more about the reasons why and tips for how to improve yours. For example, if you’re looking to employ a marketing agency, it could be a good idea to hire a team from your area who understands the local marketplace. A Perth-based company, for example, should look at a firm like PWD with experience in that region.
Get Creative To Get The Word Out
One of the biggest hits that small local businesses have taken over the past twelve months is that foot traffic has been cut down drastically with potential customers and clients being told to stay home. More than ever, the pressure is on you to make get the word out about your business and thinking creatively has a huge part to play. We have already talked about the importance of social media but think about what other channels could be used