Thomas Peham

VP of Marketing at enterprise CMS Storyblok

Posts by Thomas Peham:

The metaverse versus AI – where should businesses invest?

What the metaverse and AI have in common is that they pose strategic questions to companies. Everytime a new ‘hot’ tech trend emerges, business leaders need to parse whether it is simply hype or a solution that provides a clear commercial opportunity which will require investment to realise.

Do we still need to care about the metaverse?

The first thing we need to understand is that the metaverse does not live or die by what Zuckerberg does. In fact, the metaverse is better defined as the ultimate goal of a whole suite of virtual and augmented reality propositions that will change how we interact online. In fact, if Meta’s metaverse comes into fruition, it is highly unlikely to be the only one.