Geoff Webb is the Vice President of Products at PROS, where he works with technology, marketing and to-to-market teams. He helps customers accelerate and optimize their digital transformation strategy, building business operations around a core of A.I. and machine learning powered business and revenue optimization solutions. With over 25 years of experience in the technology industry, Webb’s expertise includes sales and marketing management. Webb is regularly cited in industry and business publications on a number of information technology trends as well as executive leadership strategies.