AprilMullen

April Mullen is a proven marketing leader currently focusing on brand and content marketing at SparkPost, a MessageBird company. With 15 years’ experience on the agency, martech and brand sides of marketing, she understands the complexities and challenges that marketers face. April is a passionate advocate for helping and mentoring others. She’s always willing to help lend advice for a conference pitch or to discuss career decisions. Because of her love for helping others, April co-founded Women of Email, an organization with over 6,000 members on six continents that is aimed at driving positive change within the industry and professional growth for women in digital marketing. She has been published in industry publications and frequently speaks at conferences and webinars. Mullen was named to DMNews’ 40 Under 40 list in 2018 and DMNews’ 2019 Marketing Hall of Femme Women to Watch list.

Posts by AprilMullen:

The demise of third-party cookies

Privacy continues to be a hot topic for email senders, especially marketers. As the demand for relevant and personalised email increases in 2022, the barriers to collecting the actionable data necessary to meet that demand will increase as well. The loss of third-party cookies next year is the beginning of a paradigm shift that will continue to drive marketers to rethink data collection.

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