Matthew Hughes

Digital marketing lecturer, and previously creative director at Aurora Demand. A fan of all things marketing, tech and mindful.

Posts by Matthew Hughes:

IDC Forecasts Improved Growth for Global AI Market

Worldwide revenues for the artificial intelligence (AI) market, including software, hardware, and services, is estimated to grow 16.4% year over year in 2021 to $327.5 billion, according to the International Data Corporation (IDC) Worldwide Semiannual Artificial Intelligence Tracker.

What is Happening in Your Back Office?

Consumers may not realise this, but many of the most important tasks required to provide a great customer experience (such as processing claims, solving disputes, or issuing refunds) are completed by people – specifically, by a team of associates in the back office.

Launching A Start-Up: 5 Tips To Success

Launching a start-up is a challenging, but potentially highly rewarding, endeavour. If you want to ensure success in your start-up, then there are a few ways that you can give yourself the best beginning.