THU 16 APR – BBVA – Sofia Rodriguez-Sahagun & Rafael Lopez Gracia

BBVA’s banking app was named the best in the world by Forrester, for 3 years in a row. The secret of its popularity is radical customer-centricity and focus on user experience.

These two values do not emerge in a company without a fundamental change of the organisational culture and the way teams work.

Tomorrow on #LeadershipDeepDive – Hendrik Deckers talks to Sofia Rodriguez-Sahagun and Rafael Lopez Gracia – the two digital leaders behind this transformation.

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