Max Fuller CEO/Founder of Mutual | GEW 20 x 20

Max has been in and around the ‘property business’ for over thirty years, and it shows. He understands big complicated estate agency concepts, and loves getting into the detail of things. Most importantly he solves vendor, buyer, and estate agent’s problems. Imagine Rodin’s thinker, or Mastermind’s black chair, and you are very much in Max’s territory.

Story: Mutual is the ‘The Off-Market Property Platform’ for the public and ‘The Pre-Portal Property Platform’ for estate agents. Max has set out to create a platform that goes against the grain in the property sector, a platform that mutually benefits all parties involved. Old fashioned property portals list stock or property inventory; diminish agents’ brands and keep the three key stakeholders in the property mix, estate agents, vendors and buyers segregated. In the age of Generation-Z, high interconnection, think social media and changing property consumer habits, Mutual has the Mastermind winning answer.

2022: Delivering omnichannel digital retail innovation with an emotional connection

Sarah Friswell • 17th December 2021

Radical changes took place in 2021 retail sales models, with traditional in-store retailers adopting digital apps and clienteling to offer a hybrid in-store and digital presence. Already-online retailers raced to embrace complex technologies to deliver omnichannel digital experiences. Customer experience can’t mean more to brands, and the human touch of ‘in-store’ assistants is a growing...

A new dawn of digitalization: 2022’s defining insurtech trends

Lorenz Graff • 16th December 2021

As the insurance industry continues to evolve in line with the shift in tech, culture and consumer demand, 2022 looks set to see the innovation stakes raised even higher. Lorenz Graff, CEO and co-founder of bsurance, advises the four defining trends which will shape the insurtech industry in the year ahead: