Geert Van Mol – Belfius – Award-winning mobile banking

When Belfius started working on their pioneering mobile app, their goal was to make it user-friendly and to land on the first screen of the customers’ smartphones. It ended up becoming one of the most popular apps in Belgium with the highest customer satisfaction scores.

Geert van Mol, Chief Digital Officer at Belfius, Finalist of our European Digital Leader Of The Year awards (#ECOTY 2020) talks to Hendrik Deckers about how this award-winning customer experience was developed and how Belfius became a pioneer in mobile banking.

Watch the full interview:

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