Armando Laurenti – CIO of Bulgari – Leadership Deep Dive part 1

Armando Laurenti, CIO of BVLGARI, has led the digital transformation of this innovative luxury brand. On Leadership Deep Dive he tells us about bringing digital customer experience to Chinese markets, transforming the traditional Selling Ceremony, and how the IT department at BVLGARI is managing a bi-modal operating model, combining waterfall-based backoffice systems and agile service development in the customer-facing side of business.

▶ PART 2 of this episode:

Armando is a finalist of the European CIO Of The Year Awards. You can learn even more from his and 7 other finalists’ leadership experience on 14 February at CIONEXT

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1:45 – ECOTY-nominated transformation: Omnichannel Acceleration Program
– omnichannel experience for Chinese customers
10:10 – Second transformation project: RFID in bags
13:25 – Lessons Learned: How to succeed at digital transformation
16:10 – How IT and digital are organized at Bulgari
– bimodal operating model
18:45 – How are the corporate structures organised?

▶ PART 2 of this episode:

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